We’ll spend a bit of time up front with finding a good theme and then personalizing it to your business before we get too far ahead. With that, it’s important to commit to it so we have a track record of success or failure with it before making too many assumptions. That being said, each month we’ll be able to make adjustments as needed. The whole idea is that launching a site is the starting line, not the finish line. You just can’t change horses in the middle of the race!